American Telecommunications, Inc. (d/b/a Ameritel or ATI) is a wireless telecommunications distributor/Master agent headquartered in New York City, presently marketing wireless products and services exclusively for T-Mobile USA, Inc. Established and operated in the New York Metro market since 1996,Ameritelhas subsequently,expanded into other major markets throughout the United States; Florida, Georgia and California. It’s vast experience and knowledge of each markets major retailer and the prevailing market conditions has allowed Ameritel to deliver a high level dealer satisfaction and made it a leader in the wireless communications industry. As a result of these advantages and strategies, Ameritel continues to enhance its retail brand, positive reputation and brand awareness, nationally, for both Ameritel and T-Mobile.
As a result of these advantages and strategies, Ameritel continues to enhance its retail brand, positive reputation and brand awareness, nationally, for both Ameritel and T-Mobile.
Ameritel began as a single retail store in Lower Manhattan; selling beepers, pagers and wireless services. Over the last decade our CEO and Founder, Nathan Yanovitch, quickly grew this store into a multi-store chain, offering wireless services from OmniPoint, and its successor companies, VoiceStream and T-Mobile. Concurrent with the expansion of Ameritel’s retail operations throughout the Metropolitan New York, New Jersey, California, Georgia. and Florida, Ameritel has built a significant wholesale distribution business with regional offices and warehouses across the country. Ameritel currently owns and operates over 110T-Mobile retail locations throughout its major markets.
Ameritel’s 2011 strategy includes re-evaluation of all its retail locations nationwide to identify and align themselves accordingly to T-Mobile’s internal acquisition changes by AT&T. Being well capitalized, Ameritel stands poised and prepared to shift their locationsto the premier retailer program; both benefiting from the corporate T-Mobile brand and rooting themselves as the primary distributor in their resided markets.This strategic initiative is securingAmeritel’s positioning as AT&T’s largest master agent in the east coast once acquisition has been completed.
Mission
Ameritel is dedicated to provide the finest level of service and highest compensation levels to our premier retailer partners, including timely commissions and accurate reporting, fast inventory turnaround, proprietary technology tools, creative advertising support, and ongoing business development and training support. Ameritel is committed to spread wireless product awareness to new markets through our Master Dealership, retail presence and advertising expertise by continuing dealer excitement in wireless products and services.Ameritel provides subscribers with top-quality customer services beyond the retail store experience and never forgets that Ameritel’s success is directly related to our customers’ satisfaction. Ameritel is in full support of T-Mobile’s aspiration to become “America’s Most Highly Regarded Service Company”.
Executive Management Team
Nathan Yanovitch – Founder and CEO
Yanovitch joined the telecommunications industry in 1990 as a sales executive for PageAmerica. Riding the boom in personal pager business, he steadily moved up the ranks into executive management as he learned the ins and outs of the emerging wireless culture. By 1996, he felt the innate pull of his entrepreneurial roots and opened his own paging reseller and wireless phone retail store.
Starting from a single store owner established in 1996, Nathan Yanovitch has grown Ameritel into one of the nation’s most successful wireless telecommunications Master Retailer. A true entrepreneur who is intimately familiar with the challenges facing the small business owner, Yanovitch epitomizes the strength of character, charisma and leadership required to excel in the wireless industry.
The launch of Yanovitch’s first store marked the beginning of his long relationship with T-Mobile USA. Among the carriers he represented was OmniPoint, the first pre-paid GSM carrier in the Northeast to offer wireless service without long-term contracts. Within a year, he had built one of OmniPoint’s first Branded retail operations, with the look and feel of a corporate store. By 1998, Yanovitch had launched four more OmniPoint – Branded stores across New York City’s five boroughs, and a year later his fledging chain had become an OmniPoint Master Dealer. OmniPoint was acquired in 2000 by VoiceStream, which later changed its name to T-Mobile.
Over the next few years, Yanovitch continued the expansion of the retail channel by adding stores at a rate of about five new locations per year. In 2007, an additional 10 locations were added and in 2008, 18 new retail stores debuted.
In 2009, Yanovitch strived to keep consumers better connected by focusing on building 5 new T-Mobile Limited retail stores and over 10 Sub-Dealer Exclusive stores across the nation. As learned through years of experience, Yanovitch recognizes the strength and power of superb customer experience, the representation of employees in stores, and of course, serving exceptional products.
At the brink of the beginning of the 2010 year, Nathan Yanovitch sees to expand his retail store and brand presence across the nation.
Jerry Yanovitch – Executive Vice President
Jerry has been a vital piece of Ameritel’s success since itsinception in 1996. He has tirelessly worked with Nathan to build Ameritel to where it is today. Prior to Ameritel, Jerry had many years of success in the electronics industry and grew in a world of electronics; the wireless business was a perfect fit.
Over the years of Ameritel’smaturity, Jerry has been overseeing the internal management of the business by maintaining its organizational structure and continuing Ameritel’s stellar dealer support. Jerry has also developed the business to other industry successes by building relationships with top manufacturers and growing Ameritel’s customer base by continually growing the customer base. In order to continue to be competitive in the ever-changing industry of telecommunications, Jerry has taken the lead on the an aggressive growth plan of the prepaid market with an aggressive sales team resulting in soaring sales. With Jerry’s diversity in experience in all aspects of the industry, Ameritel has been able to be ahead of the industry standard and continue to grow.
Michael Ziegler, CPA – Chief Financial Officer
Michael joined Ameritel as Chief Financial Officer in 2004. Michael brought with him a wealth of experience garnered while working as a CPA for a variety of national retail firms in diverse industries. Before joining Ameritel, Michael was responsible for a team of auditors working at a major public accounting firm which responsibilities included preparing 10K filings, corporate related tax and GAAP audits for many companies with revenues exceeding 100 million dollars.
Michael has implemented a series of policies and procedures necessary to allow Ameritel to increase its overall business structure byexpanding tenfold. As CFO, Michael has developed internal systems for all departments to accommodate Ameritel’s evolution into a premier retailer as well as to coordinate increased efficiency and control operating expenses.
Michael presently supervises a team of professional accounting specialists that administer and oversee Ameritel’s complete day-to-day operations throughout the markets. His team in addition to accounting also handles all real estate transactions including lease negotiations, working with lawyers, obtaining permits and insurance, he has been able to negotiate better vanilla boxes and lower rents. Under Michael’s leadership, Ameritel has been able to grow into a valuable partner for its carrier relationships.
CT Mobley – National Vice President of Sales
CT, National Vice President of Sales, joined the Ameritel team in 2010. CT has had a long and successful career as a sales, marketing and operations executive. Prior to joining Ameritel, he spent ten years with T-Mobile in several different capacities. Most recently, he was the Sr. Director of Sales for New York; a role in which he earned many awards inside the company and nationwide respect as a leader and consummate professional. During his tenure in the wireless industry, he honed his skills in strategic analysis, forecasting, business development, people management and retail partner sales.
As part and parcel of the aforementioned skill-set, CT has helped Ameritel develop segmented roles, clearly defined structure and a formidable retail arm that continues to grow and develop. Since he joined the company, he has led the sales organization to exponential retail growth, moving the burgeoning TPRI segment of our business from two locations in 2010 to twenty four locations in under 12 months. From company structure and hierarchy; to real estate selection and retail operations; to unilateral coaching and development, CT is helping to round out the already experienced and seasoned senior leadership team. Under his leadership, we are taking our entire sales organization to the next level; and in his words, all while “still having fun”.
Real Estate
In 2011, Ameritel adopted an aggressive and strategic expansion initiative based on T-Mobile’s internal changes in direction; opening an additional 20 stores in just the New York market alone. As such, Ameritel is now working with a national real estate firm in search to expand additionally into more prime real estate and locations.
When looking at Ameritel’s structure of retail stores; square footage ranges anywhere between 500 to 1,000 square feet. The locations of Ameritel’s real estate are found in various forms and sizes; Ameritel is diversified in having real estate ranging from mall kiosks, in-line stores and high trafficked corner locations major cities of the United States.
Ameritel 2011 Performance Statistics
Ameritel now distributes over 60,000 digital handsets monthly through its sub-agent network of over 1,800 retail dealers including over 60 company-owned retail stores, generating gross revenue of over $130,000,000 annually.
Our organization currently owns and operates over 60 carrier branded retail stores. Ameritel is prepared to open exclusive company owned T-Mobile branded retail stores in the local market in 2009 and beyond.
Training Facility
Training is essential to maintaining the top notch customer service we attain in our stores. Ameritel continuously hosts training sessions on a monthly basis. The meeting we have conducted thus far includes the participation of key Ameritel executives; T-Mobile RPS field personnel and our manufacturer partners; i.e. BlackBerry, HTC, Motorola, Samsung, and Nokia etc. This setting, which allows us to train up to 70 of our sales representatives, will enable Ameritel to address the needs of the beginner, intermediate and expert employee while providing a forum for the development of its internal talent. Boot camp training will be provided on an as-needed basis.
Here at our state of the art training facility not only do we train and develop our front line employees but equally as important, we celebrate the successes and accomplishments of our valued employees and dealers alike.
Our “Customer Service Associates” are our front line employees and Ameritel’s most important asset --- They will ensure the “Lead the Way in Service” mantra we have built--- hence, our commitment to training!
Strategic Marketing and Planning
In 2011, Ameritel adopted an aggressive and strategic expansion initiative based on T-Mobile’s internal changes in direction; opening an additional 20 stores in just the New York market alone. As such, Ameritel is now working with a national real estate firm in search to expand additionally into more prime real estate and locations.
Print media: Ameritel has, for years, established a consistent and strong presence in the major daily newspapers throughout the country including the New York Daily News, New York Post, Atlanta Journal Constitution, Miami Herald, Los Angeles Chinese Daily News, AM New York, etc. Ameritel also believes that local advertising within neighborhoods is imperative for the acceptance and success of our stores. Ameritel has chosen these publications for their ability to maximize exposure of its product to the targeted consumer audience.
Ameritel currently runs newspaper wraps which are strategic advertisements that cover the day’s newspaper with an Ameritel double page, ad Hawkers stand at strategic locations throughout the city and distribute complimentary newspapers to promote market awareness and customer loyalty.
Outdoor Media: Ameritel currently advertises in many “out of the box” advertising methods that continue to keep the Ameritel brand strong. Examples of such advertisements are billboards at critical intersections, highways and tour buses throughout the city along with fun giveaways at T-Mobile events.Ameritel will continue its aggressive outdoor media advertising BlackBerry product and service.
