HOBOKEN, NJ, September 20, 2008 – Ameritel Hoboken, a company owned-and-operated T-Mobile USA dealer,
pulled in a large Saturday afternoon crowd when local pop radio station 103.5 KTU rocked the house with
a live DJ and the chance to win tickets to Madonna’s Sweet & Sticky live concert tour.
Following 10 days of radio promos pumping the event, the KTU Party Patrol was on hand from 4-6 p.m.,
drawing a significant amount of foot traffic. Store employees provided live demos of the all-new Sony Ericsson TM506 phone.
The store capped off the event by awarding one lucky customer with a pair to the Material Girl’s upcoming New York show.
“The event really let Hoboken know that we have a great new store there,” said Jerry Ojeda, Ameritel’s director of ERPs
for the Northeast division. “We generated many sales and future sales.”